Blog Post

What Is Local SEO and Why Is It So Important?

May 10, 2022

Most internet searches made today are about local products and services. And most such searches result in a conversion. Since most businesses have physical stores and don’t just exist on the internet, they need to be high on the SERPs for local searches. With such a high potential for conversions, it is imperative for businesses to optimise themselves such that they appear in more search results for keywords related to their services and products. This optimization is called local SEO and improves the visibility of businesses in local searches. 


Let us learn what local SEO is and what makes it important for your business.

What is Local SEO?

Search engine optimisation or SEO is optimising a website or web page of a company to improve its visibility in search engine result pages (SERPs) and get more website traffic globally. A digital marketing agency near you will use local SEO to optimise your business for local searches. For instance, when you search for a specific local keyword in the search bar, you get map listings of companies related to the keyword. These map listings, also called map packs, help users get details about a business in their locality. Any business that offers its products and services through a physical store can benefit significantly by using local SEO strategies in its marketing.

Why is Local SEO Important for My Business?

Local SEO plays a critical role in promoting your business locally amongst the people looking for a service or product in your area. In contrast to general SEO, which will only increase your global website traffic and help you with PPC, local SEO will actually contribute to sales. Let us look at why you need a local SEO agency for your business.

#1- Local searches are at an all-time high: While online shopping has increased in the past couple of years due to the COVID-19 pandemic, there are some things that can never change the need for local businesses. For instance, people looking for plumbing services or a sit-down restaurant will not want their search results to show a company in another city. According to a study, over 46% of Google searches are for local services and products.


#2- Local searches lead to sales: Most online searches for local businesses lead to sales since users searching for them are interested in purchasing the offering. In fact, 78% of local searches end with the person going to the location and making a purchase. Hence many businesses now hire SEO companies in Yorkshire to rank higher in SERPs.


#3- Local SEO gives you a competitive advantage: Most physical shop owners believe their customers are shifting to online businesses. But some take a competitive edge and list themselves on Google My Business and other local directory listings in the UK to attract more local customers and increase their sales.

About MW Digital Yorkshire-

Are you looking for local SEO services in the UK? Contact MW Digital to get the best ROIs with your digital marketing strategy today! We are a digital marketing agency that can assist you with search engine optimisation, video marketing, Google maps optimisation, creating new websites, and much more. Visit our website, call us at +44 788 226 7971, or email us for more information.

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