Here we look at SEO as part of your overall digital marketing mix
With so many options open for companies to consider for their marketing efforts, we look at the alternatives available and consider why SEO is so important for your business.
What is seo in digital marketing
First, let's consider your options. If you want to create leads for your business, and hence drive traffic to your website, you can choose from:
You can find out more about any of the options, by clicking one of the links above.
In the case of search engine optimisation, what we are trying to do is to improve the organic traffic you receive to your site. By being higher up in the rankings for your key services, you gain traffic to your site. To be higher, your content needs to be more relevant for the person searching. By optimising your site pages for the services you offer (ie your keywords), you will be able to rank higher and this is essentially what SEO is all about.
So why should you consider SEO over any of the other options?
Long-term ROI.
It has been proven via many studies over many years, that the most successful return on investment in digital marketing is SEO. Some are put off by its perceived (and sometimes actual) higher price. However, over the long-term the results you get produce a better return on investment. Let's look at a recent study bywebsitebuilderexpert...
ROI from SEO can be as high as 2,200%– this is because of the long-term results it brings.
If you are able to get onto the first page of Google, Bing, Duck Duck Go, etc, then the traffic this brings will continue to flow even if you stop your SEO campaigns. Of course it will eventually slow down if you do stop your marketing, but the residual traffic is why SEO continues to win in the marketing wars!
The advantage of something like PPC advertising is that you can see instant results. You put the ad up, and as soon as you get a click, you have traffic to your offer. Search optimisation in comparison can often take longer to see the results. So if you want a quick win immediately, then SEO would not be for you. However, if you are looking to invest in long-term marketing a full optimisation strategy should be your first thought. Additionally, with PPC (or any advertising, as soon as you pull the plug on the ad, the leads dry up. Compare this to the residual effect of SEO and you begin to understand why it has a higher ROI and is the preferred long-term digital marketing strategy.
SEO meaning in business
Search Engine Optimisation (SEO) is the process of ranking your business (website) at the top of search engine result pages (SERPs).
When it comes to SEO for businesses, one needs to consider if the scale of your operation is local, regional or national - as this will affect your strategy. If you own a shop on a local high street and all your customers come from the local area, then the tactics you need to use for optimisation are quite specific. For more on local seo for small business click thislink.
If you business is regional or national in scale, then the competition is going to be higher, and your strategies need to take this into account.
There are 3 essential parts to SEO:
On-page: optimising your website content for your services and offer
Off-page: boosting referrals and links to your site to boost your website's credibility in the eyes of Google
Technical SEO: anything behind the scenes on your site that boosts its rankings, eg schema code
Talk to yourlocal SEO agencytoday to see which is going to have the biggest impact on your performance.
So just why is SEO important for business?
If you want more traffic to your site, more leads for your business or more sales from your offers, then investing in marketing would be the right approach for you. If you want to grow your business, we all know you need to invest. With so much competition, and all your competitors investing in marketing, can you afford not to?
So if you want to top the rankings in your local area, region or are competing nationally there is a SEO strategy that will work for you.
It is the best long-term marketing investment for any business in the modern day.
MW DigitalYorkshire is a full service digital marketing agency based in York, North Yorkshire. Specialising in helping SMEs and local businesses throughout the UK improve their online performance and grow their businesses. If you are interested in search engine optimisation, a new/ improved website, content marketing or social media management, thencall us todayor use our contact us formhere.
In order to effectively reach your target audience, marketers must keep current with the newest trends and techniques given the rapid advancement of technology and changes in consumer behaviour. We will examine the top internet marketing trends in this post and discuss how every marketer should be using them in their digital strategy. We will examine the major trends influencing the digital marketing environment, ranging from the lasting value of high-quality content to the revolutionary effects of artificial intelligence and the development of mobile marketing.
Search Engine Optimisation needn't be complicated. There is a lot involved in SEO, but let's break it down into the 4 main types of SEO and what goes into each of them for an SEO Strategy.
SEO, or Search Engine Optimization, is part of digital marketing. It's goal is to improve your website's ranking on search engine results pages (SERPs). This in turn drives more traffic to your website.
Stats show SEO is 10X more efficient than PPC! With so many options open for companies to consider for their marketing efforts, we look at the alternatives available and consider why SEO is so important for your business.
SEO Agency York. Offering the best-in-class digital marketing services and search engine optimisation solutions to SME's. We're changing the way digital marketing is done with our technology and service hybrid.
