Why is local search important? Local SEO vs SEO

At the top of the search results is a mini-map. The "Google 3-pack"

This is why local search is so important as it beats the national competition. The No.1 place on Google appears AFTER these local search results!

So when you are considering your business, you also need to consider local seo vs seo. Do you want to appear at No.1 on Google - or do you want to appear in the map results above this? Do you want to be in the Google 3-pack? How do you get into the Google 3-pack? This is what local seo is all about.

Can an SEO Company Help Me?

Of course! SEO is exactly what a business needs, optimising your position on Search Engine Results Pages (SERPS). By having an optimised website, you will outrank your local competition taking their customs and fuelling your growth.

Furthermore, you will outrank national and global competitors as localised searches are going to prioritise your local brand. This gives the impression of being a market leader renowned for quality and value even if you’re just starting up.

Every search has a local element to it. Your location is part of the information search engines use when returning results, so ensuring you optimise correctly for your location as well as your business type is crucial if you are going to win the click.

Yet, whilst virtual companies certainly need to rank highly to get online traffic and viewers to their website – now physical stores must do it too.

This is because of the increasing reliance the public has on consulting the internet before most decisions in 2022.

Ask yourself, if you’re new to town and are going to look for a hairdresser, for example, you’re likely going to refer to your phone before even leaving the house.

For good reason, you can find everything from:

• Locations
• Prices
• Reviews
• Offers
• And more instantly!
• 
  

Therefore, anyone who doesn’t appear in the first section of your google search doesn’t exist to the majority of customers.

How Will a Local SEO Agency Generate Results?

A credible company should talk you through their processes, reassuring you of how they will achieve success before committing to a contract. Continuously developing and persisting with the procedures over time, our efforts compound for the most stable results. The sooner you start the better.

Trustworthy companies will tell you they can’t 100% guarantee results and how it’s all about commitment.

Here at MW Digital Yorkshire, we understand that Google receives over 92% of UK search queries (Statcounter, 2022). Therefore, we focus on getting you to rank as highly and consistently as possible for any related key search terms. We have many case studies we can share with you, plus genuine happy client reviews.

How do I get my business into the Google 3-pack?

First, you have to understand what this means and how to achieve it.

The ‘Google 3-pack’ are the 3 highest-ranking search results, gathering 60% of all a search’s clickthrough. Ensuring this position is essential to growing the brand and power you desire.

Particularly for local orientated searches, local companies will be prioritised. Google maps will automatically appear at the top of all local searches with any related companies nearby.

This is one of the simplest and most effective ways of appearing at the top of searches and is surprisingly under-utilised by many companies in the UK, presenting the opportunity to stand out.

In order to do so, we will optimise your Google-My-Business (GMB) page, this is your first interface with customers online. This contains all the crucial information customers desire and is built in conjunction with Google maps.

These are the initial steps to putting your brand on the map. Find out more here.