Blog Post

Video SEO: 8 Tips To Rank First On Google

April 11, 2022

Graphics and images have long been a part of the advertisement industry to promote businesses. But with the rapid expansion of social media platforms like Facebook and Youtube, videos have taken a leap. Videos are more instructive and engaging than written pieces of content. They capture the audience’s attention through actions, music, and message. According to Smart Insights, online videos make up 85% of all consumer internet traffic. Check out these helpful tips if you are already investing in video marketing services for your business and want to see it rank higher, or better yet, first.


Let us begin with the top eight video SEO tips to rank on Google.

Tip #1- Optimize Video Title and Description: Like any post, your videos also need to have titles and descriptions optimized for searches. Add relevant keywords to score in the SERPs.


Tip #2- Create Videos on Topics with High Traffic Potential: The videos you upload should have a high-traffic potential, meaning people should search for them on Google. Without Google Search, your video will not get higher ranks. Your digital marketing agency in York will use keyword searching tools for this.


Tip #3- Use Tempting Thumbnails to Attract Viewer Attention: Viewers click on videos with enticing introductions. In the case of Google Search, the introduction to your video will be a powerful, informative, and visually engaging thumbnail. Make your custom thumbnails that define what the entire video is about. For instance, if it is about ranking which Fast Food Place is the best, use the logos of the most competitive ones in your thumbnails.


Tip #4- Create Optimized Videos: Every local SEO agency emphasizes optimizing content to ensure Google crawlers can understand it. Some steps to optimize videos are-


  • Use simple language.
  • Avoid unnecessary clutter.
  • Keep audio clear and of high quality.
  • Establish relatability by syncing video and audio.


Tip #5- Add a Transcript to Your Videos: Google algorithms cannot watch a video and understand its intent. Adding transcripts allows the crawlers to read and present your video in their SERPs. 


Tip #6- Choose the Hosting Platform that Works for You: When choosing the right hosting platform, first identify the intent of getting a Google rank. Your goal can be-


  • Visibility and brand awareness: Platforms like Youtube and Vimeo will increase your visibility, but the traffic will go to the platform and not your website. 
  • Increasing traffic to your website: Your social media marketing company in York will provide you with appropriate options. 


Tip #7- Embed the Chosen Video First to Rank it: Google crawlers don’t move ahead after the first video. To rank a preferred video, place it at the top of the hosting platform.


Tip #8- Add Time Stamps and Labels to Your Videos: Timestamps and labels allow viewers to see if your video has the information they are looking for. 


  • Timestamps divide your video into key moments.
  • Labels clearly define what the particular section will include.

About MW Digital Yorkshire-

Are you looking for video marketing services in York? Contact MW Digital to get the best ROIs with your digital marketing strategy today! We are a digital marketing agency that assists you with search engine optimization, video marketing, Google maps optimization, creating new websites, and much more. Visit our website, call us at +44 788 226 7971, or email us for more information.

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