5 Ways Video Content Can Improve Your SEO

#1- It Impacts the Google Algorithm: Every search engine has a set of rules that determine how to showcase information to users in response to their queries. Google, arguably the most popular search engine today, has Google Algorithm, Google crawls, &  indexes, that rank the web pages to ensure utmost customer satisfaction for its users. One factor is the variety of media used in the web page or website to make the availability of information for the viewer easy. While algorithms cannot crawl the video for its content, the metadata, keywords, and tags on videos assist the crawlers in understanding the intention behind the video. If you provide valuable information, Google will rank you higher in its SERPs.

#2- It Increases the Time Spent by Each Viewer: Another factor that affects your SEO is the time a user spends on your web page or website. However, simply adding videos to your web pages does not confirm a good ranking. The video content should be compelling enough, helpful to the user, and answer their queries, which is the only way a video can keep the viewer and hopefully convert them into a customer. If the video content does not answer user queries, they’ll simply click away from your video, which can negatively impact your SERPs.

#3- It Prompts the Viewers to Take An Action: Similar to any content, the video you upload should attract the viewer enough that they watch the entire video and click on other uploads for more information. This is an indirect way of prompting the user to take action. You can also directly ask your viewers to actively subscribe to your channel, visit your website, fill out a survey form, purchase a product, click on other similar or helpful videos, and much more.

#4- It Affects the Click-Through Rates: Another factor affecting your SEO on any search engine is the click-through rate. Click-through rate simply means the number of times a user clicks on the links provided on your website. As discussed above, video helps you prompt your viewer to take action, increasing the click-through rate.

#5- It Directs Traffic to Your Website: When viewers like your video content, they take more interest in your business. They search for you through the provided links or search engines, increasing traffic on your website. If the content is compelling, you will also get social shares, which bring organic traffic to your website.

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Do you want to improve your SEO with video content? Contact MW Digital to get the best ROIs with your digital marketing strategy today! We are a digital marketing agency that assists you with search engine optimization, video marketing, Google maps optimization, creating new websites, and much more. Visit our website, call us at +44 788 226 7971, or email us for more information.