Over the last few days we’ve shared two free tools: one to audit your Google Business Profile, and one to show you exactly how you compare to the competitors currently beating you to the top of Google.
If you’ve run either, you’ll likely have come away with a list of things worth fixing. Which raises the obvious next question: where do you actually start?
For a lot of SMEs, the honest answer is social media — not because it’s the single biggest ranking factor, but because it’s the one most businesses let slide the most, and it’s one of the quickest things to put right consistently.
Why social media keeps getting neglected
It’s rarely a lack of understanding. Most business owners know they “should” be posting more. The problem is usually time, and not having a plan — so it becomes the thing that gets done in a rush, inconsistently, with no real strategy behind it. A burst of posts after a slow month, then nothing for six weeks.
Google notices that inconsistency. So do customers. A profile that looks active and current builds more trust than one that looks abandoned — and trust is what turns a profile view into an enquiry.
A free 4-week social media plan, built for your business
That’s why we built the third tool in this set: a structured 4-week social media strategy, generated specifically around your business rather than a generic template.
Instead of staring at a blank content calendar, you get a plan that covers:
- What to post and when, across the next four weeks
- A sensible mix of content types, so it doesn’t feel repetitive
- Practical, achievable posting frequency — built around what a busy SME owner can actually keep up with, not what an agency with a full content team could manage
It’s designed to be something you could realistically pick up and run with yourself, even if you’ve never planned a content calendar before.
Putting the three together
Individually, each of these free tools gives you something useful. Together, they give you a genuinely clear picture:
- The GBP audit tells you where your profile itself stands.
- The competitor plan tells you what’s actually costing you rankings against the businesses beating you.
- The social media plan gives you a practical way to start closing that gap, starting this week.
None of it requires you to sign up to anything or speak to us first. Run all three, see what they tell you, and decide from there whether it’s something you want to tackle yourself or hand over to someone else.
Get your free 4-week social media plan →
All three tools are on the same page — so if you haven’t run the GBP audit or competitor plan yet, you can do all three in one go.