If you run a local business in Yorkshire, your Google Business Profile is probably doing more heavy lifting than you realise. It’s often the first thing a potential customer sees — before your website, before your reviews page, sometimes before they even know your business exists.
And yet most business owners set it up once, years ago, and never look at it again.
That’s a problem, because Google rewards profiles that are complete, active, and trusted — and quietly buries the ones that aren’t. If you’re not showing up in the local map pack when someone searches “[your service] near me,” there’s a good chance your GBP is the reason why.
So how do you know if yours is holding you back?
We’ve built a free tool that checks exactly that. It’s a proper audit of your Google Business Profile — not a generic checklist, but a look at the specific things that influence whether you show up and whether people choose you once they find you.
It takes a minute to run, and the results land straight in your inbox.
What it actually checks
A few of the areas the audit covers:
- Profile completeness — are the basics (hours, categories, services, description) filled in properly, or are there gaps Google is penalising you for?
- Category accuracy — picking the right primary and secondary categories can be the difference between showing up for “near me” searches or not showing up at all.
- Review health — not just your star rating, but how often you’re getting reviews and whether you’re responding to them.
- Consistency signals — whether your business details match up across the places Google checks.
None of this is guesswork. These are the same things we look at when we start working with a new client, because they’re consistently what separates businesses sitting in position one or two of the map pack from the ones stuck on page two of Google entirely.
Why we built it as a free tool
Honestly? Because most business owners don’t know what they don’t know. You can have a lovely-looking GBP and still be invisible, simply because of a handful of fixable gaps. Rather than just telling people that in a sales call, we’d rather let you see it for yourself, for free, with no obligation.
If the results show you’re in good shape — great, that’s useful to know. If they flag a few things, you’ll have a clear, specific list of what to fix, not vague advice.
Run your free Google Business Profile audit →
It only takes a minute, and the report is emailed to you instantly.
Next: once you know where your profile stands, the next question is how you compare to the competitors actually beating you to the top of the map. We’ll show you how to find out. in our next post.