Check out how we have helped local SMEs improve their online visibility, traffic and leads to their business
SEO increases leads by 480%
Jump to case study 1 - Increasing traffic and leads
A new business ranks at No.1
Jump to case study 2 - New local business ranks at No.1
Enabling business expansion
Jump to case study 3 - Part-time work to employing a team
How SEO increased leads by 480%
Case study 1
Increase rankings and Traffic
Our client wanted to increase their rankings for specific keywords, in order to
- Increase Traffic, and
- Increase leads.
Previously, they received about 1 lead per day.
The Strategy and Plan
The client chose our Platinum plan as they were serious about achieving their results. The strategy included:
- Optimising Meta information throughout the site
- Adding additional content onto key service pages
- Writing regular blogs related to the keyword targets
- Securing 100s of top-quality backlinks
- Setting up Google Search Console and Analytics
- Improving page speed
- Authoring and optimising schema
- Disavowing toxic backlinks
- Internal and outbound linking
and much more…
The Results
There was a massive increase in rankings, including:
- 4x No.1 rankings
- 13x Top 10 rankings
- 24x Top 20 rankings
- Traffic went from 718 to 1,978 per month
- Leads increased by 480%
What Customers Say
Thank you.
Ranking a new business at No.1 in search results
Case study 2: Local SEO
A brand new business needed to 'get seen' online
Our client needed to create visibility for their new business:
- Appear at the top in search results
- Rank within Google Maprs
- Generate new leads.
In a competitive bbq market
The Strategy and Plan
Local SEO was the quickest route to success for Yorkshire Fire.
The strategy included:
- Creating and optimising their Google Business Profile (GBP)
- Building a new website
- Adding their products to Google Merchant Centre
- Building backlinks to their properties from authority sites
- Building local citations to develop local prominence and relevancy
- Launching a PR campaign – it was picked up by Yahoo! News
- Built a YouTube channel to drive traffic
and more…
The Results
We were able to establish them as the No.1 Kamado Joe dealer in the area.
- Ranking at No.1 on Google Maps
- Ranking at No.1 on YouTube – for multiple key searches
- Driving traffic over 1,000 each month
- Delivering over £200k in sales
Testimonial
“A great and professional company to work with, I’ve collaborated with MW digital on numerous projects with some impressive results – highly recommend.”
Stephen Kilby
Helping a part-time tradesman expand into new areas and employ a team
Case study 3: Enabling business expansion
Clean up their leads and get them lots more!
Our client was getting calls – but for the WRONG service!
We needed to:
- Clean up their leads
- Ensure the correct type and quality of leads were delivered
- Increase the volume of leads
He was only working 2 days each week when we started
The Strategy and Plan
Website optimisation and local SEO were the preferred routes to success for this client.
The strategy included:
- Re-building his website – ensuring only the correct keywords and type of work were featured
- Optimising their Google Business Profile (GBP) for search
- Adding products and services to the GBP
- Building and local citations to develop local prominence and relevancy
- Extending backlinks onto tier 2 authority sites – boosting local signals further.
and more…
The Results
There was a massive increase in rankings, reach and leads:
- Within 1 month, the correct type of leads were coming through
- Within 3 months he had doubled his business
- Within 6 months he was working full-time and looking to expand into new areas
- After 12 months, he was employing a team and servicing a wider area.
Testimonial
“Much appreciated. I have noticed a move in the right direction, the traffic (calls) are coming in cleaner now with the work I actually do and the calls are becoming more frequent within a month. Onwards and upwards.”
Terry Stokes
“We have gone from one call a day, to 30 a week.”
Actual results for our clients
Ready to discuss if we could help your business?
Tell us a bit about your business, your website and what you want more of.
We will come back to you with a clear view of what stands out and what we would do next.
Prefer to talk first? Book a free consultation.